Amid mounting sexual assault allegations against American singer Sean Combs, commonly known as Diddy, 18 companies have severed ties with his business venture, Empower Global.
The decision, confirmed by various brands to Rolling Stone Magazine, follows serious allegations against Combs, prompting a collective distancing from his enterprise.
Annette Njau, the founder of luxury-bag and apparel company House of Takura, expressed firm condemnation, stating a commitment to supporting victims’ rights and disavowing such behavior.
The departure of these brands from Diddy’s Empower Global, established in 2021, includes notable names like Tsuri skincare, Rebecca Allen footwear, Fulaba jewelry, and Baby Donna sunscreen, among others.
This development surfaces in the wake of a fourth lawsuit filed against Diddy, alleging sex trafficking and gang rape in 2003 by the singer, Harve Pierre (former Bad Boy Records president), and another individual when the accuser was 17.
These allegations have prompted a significant fallout, marking a series of companies distancing themselves from the musician’s business pursuits.
In a related move, Diddy stepped down from his role as chairman of Revolt TV, a media company he co-founded, back in November.